Monetizing Your Music on Spotify: A Deep Dive

Spotify is the biggest and most influential music streaming platform right now with a huge number of artists and listeners. Let’s take a deep dive into monetizing ideas for Spotify music.

It is not unknown to music artists that Spotify has become the highest market share holder among all the major music streaming platforms around the world. Gaining popularity on this platform can help many artists pave a successful music career ahead. While its brand recognition is unmatched by any other platform, many music artists are still confused about how this platform can help them earn money!

Spotify is a global music streaming platform that offers royalty to artists based on the stream count generated by the listeners. The amount of royalty for each stream is nearly $0.00437 and evidently, it is not huge. However, patience is the key here as music artists can increase the number of streams with time which will help them gain more revenue in the coming days. With rising competition among music artists, depending only on streams to earn is not a wise choice. Instead, you should consider every avenue that can help you earn more based on your music. Check out some effective ideas given below to generate more revenue.

1. Gain Streams with a Verified Account

Every legitimate Spotify Artist has a verified account and you should have one as well. It is not just the blue tick that helps listeners recognize you as a professional but it also comes with a handful of benefits such as, 

    • Verification checkmark that assures it is an official account of a professional artist

    • Customize your profile with more information and tools

    • You can track your streaming data with the help of analytics

    • Find out helpful in-app resources along with a handful of tools

    • Can consult with the playlist curators or the Spotify editorial team

You might think this is not necessary but if you think from a listener’s perspective; it is only common that a well-maintained Spotify profile can generate more streams than a profile that consists of no information and looks a bit shady with just a profile picture. 

2. Create a Top-Notch Artist Profile

Your artist profile not only represents your music but also represents you as an artist. That is why you need to create a top-notch profile that artist profile that immediately grabs the attention of the visitors and makes them follow you for more. An attractive profile can significantly improve your stream count. Here are a few things to keep in mind, 

Upload high-quality images (with recommended sizing) which puts a visual impression, 

    • Avatar image – 750x750px.

    • Banner art – 2660x1140px.

    • Album art – 1:1 square, 640x640px.

Make sure to publish a bio that defines you and your music through an artistic vision. You can include relevant links, related albums, or pinned artists along with a bio but keep it under 1,500 characters. Similarly, you can edit the ‘About’ tab on the artist's page by adding links to social media accounts such as Facebook, Instagram, Twitter, etc. This can help you gain more streams as well as loyal fans.

3. Create and Monetize Spotify Playlists

Spotify playlists have become quite powerful elements of promotion and curating playlists can help to find more organic and active listeners on the platform. You can also create a playlist to monetize your own music. There are mainly three ways to submit your songs to curated playlists on Spotify. 

    • Official In-House Creators – It is tough to get featured in the editorial playlists but if you manage to land, it will put you on the top of the recommendations

    • Personal Playlist – Create your own playlist with your top picks and add your tracks to a playlist with others

    • Independent Playlist Creators – You will find many independent playlist creators who feature other artists' music in their playlists. You can personally pitch them to get featured which can improve the number of streams as well as active listeners

4. Sell Your Own Merch

Well, it is not just music that you can sell on Spotify but there are other merchandise options as well. With a blend of accessibility, influence, and e-Commerce; you can sell custom-branded products which offer a parallel source of income. It only takes as much effort as handling a social media platform. You can create stylish apparel, vinyls, posters, stickers, or any other product that helps you earn more while promoting your musical content. For cool and customized merch options, you can develop a Print on Demand (POD) business module that helps cater to more attention from the fans and retain them. 

5. Sell Tickets to a Live Show

What could be a better idea than performing live on stage which helps to pique more interest among the listeners? Spotify can help you find listeners from around the world including local fans. Utilizing this platform to highlight your upcoming live event is a great idea to create a buzz. It can also help sell the tickets while offering a golden opportunity to become the next musical hero in the locale. Spotify has its own ticket sales website which links potential listeners or customers directly from the artist’s page. 

6. Leverage with the Help of a Professional Agency

Even if you make a handful of promotional approaches, nothing can beat the efficiency of a professional agency that has years of experience and knowledge in the field of Spotify promotion. The Tunes Club is a perfect example in this case as the company has empowered numerous artists till now. Specializing in Spotify promotion, this music promotion company is capable of boosting the musical careers of all kinds of artists whether a rapper, a singer or a music producer. 

What does The Tunes Club offer?

    • Diversified promotional packages at reasonable price

    • Benefits of Curated Playlist Promotion

   • Social Media Marketing on Facebook, Twitter, Instagram, Pinterest and others

  • Innovative content marketing with PR distribution, music blogs, and reviews 

   • Organic listeners and followers along with web traffic and engagement 

Follow the aforementioned rules and become the next Star on Spotify!