How to Use Spotify Playlist Pitch to Attain More Exposure?
15 July 2025
Spotify playlist pitch can be quite helpful in many ways for Spotify artists. Follow the right steps to attain a better exposure and get established on the platform.
Playlists have become important than ever right now. It is coming to see that Spotify playlists have become an integral part of the music industry. Nowadays, listeners reach out to a relevant more to listen to a song. As the demand grew, Spotify playlists also started to expand more than ever. Currently, every artist should pay more attention to including their song in a playlist. Only then will they get the chance to attain more exposure in a hassle-free way. However, as a music artist, if you are trying to add your song to a playlist, then you have to be a little more cautious regarding Spotify playlist pitch. It plays an important part for all artists to attain a significant position on the playlist. If you want to grow with the help of a Spotify playlist, then you must learn about the pitch. Let’s find out more about Spotify playlist pitch-
Ø What is Spotify playlist pitch?
Spotify playlist pitch is a profound tool given by the platform that helps artists submit their unreleased songs to the Spotify editorial team. It is the editorial team on the streaming platform that helps to add a song to the official Spotify playlists. For this particular notion. An artist needs to reach out to the editorial team 7 days before the release. After doing that, one needs to provide all the details. That should include the genre, instrumentation, mood, and a description. It is the pitch that will help the editorial team to understand everything regarding the song. Only after that, a song can be included in the playlist if it fulfills all the requirements. It is seen that if the Spotify playlist pitch is accepted by the editorial team, then it will appear on the Release Radar of all your followers on the platform.
The Spotify playlist pitch can be helpful in many ways for all music makers on the platform. With its help, one will get the chance to add their soundtrack to more playlists and attain huge success. However, it isn’t as easy as it seems. Not every playlist pitch is accepted on this platform. Most of the time, it is rejected due to the lack of essential information and the right strategies. If you are willing to achieve a bigger success through the Spotify playlist pitch, then following a few strategies can be truly useful. Here are essential strategies that can be helpful for the artists-
1. Prepare a catchy pitch:
When you are trying to attain a fruitful result, you need to put in a little effort to get the right pitch. You need to understand that millions of music artists are on Spotify, and everyone is trying to achieve the same goal. That is why you cannot prepare a generic pitch for yourself. Customizing your pitch according to which playlist you want to add your song to is considered one of the most important things. When you are trying to approach the editorial team, you must have chosen a playlist to add your soundtrack to. That is why it is more essential to prepare a catchy pitch that will make your initiative a successful one effortlessly.
Also Read: Why Playlist Promotion Is Essential for Today's Musicians
2. Research the playlist’s sense:
If you want to attain huge success through a Spotify playlist, then you have to do much research regarding it. You need to understand the vibe, mood, genre, and your audience before including your song in any playlist. A playlist is made when similar kinds of songs by different artists are at the same list, then it is called a playlist. Therefore, if the essence of your song doesn’t go with the playlist, then you will not get the chance to get approval from the editorial team. That is why it is considered one of the most important things. With the help of this strategy, you will get the chance to add your track to a relevant playlist.
3. Prepare a personalized template:
As a budding artist on Spotify, you should prepare a personalized template. It can guide you to get placed on a useful playlist. If you have a template, then you will get the chance to approach the editorial team of the streaming site in a much hassle-free way. In addition to that, taking this initiative can be helpful for you in many ways. All you need to do is personalize it with the right song and come up with the right content according to it. If you do so, then the whole process will be much smoother.
4. Deliver a compelling pitch:
You will be able to grab the attention of the editors when you will get to deliver clear and concise writing. Now you have to understand that they receive hundreds and thousands of pitches each day. So, there is no one who will invest hours in your pitch. The competition is really high, and that is why it is important to offer a clear and precise pitch. This way, one will be able to understand your approach in a much easier manner. If you follow this strategy, then adding your song to a Spotify playlist will be easier. Therefore, follow this particular step to attain a much better result.
5. Add relevant keywords:
Right now, it is coming to see that a lot of the time, the reviews on the pitch are computerized. It is the computer algorithm that plays a huge role nowadays. At this time, if you use a relevant keyword, then your chances of getting accepted for the playlist will get much higher. A keyword can boost the relevance of your pitch with the song and the playlist. Thus, keyword use will help you to get into a relevant playlist and grow at a large scale in a hassle-free way. So, utilizing this strategy mindfully can be truly useful.
6. Mention a similar artist:
When you are putting in your efforts to add your soundscape to a playlist, there must be a similar kind of artist’s song that is in that playlist. If you can mention their name and prove the similarity of your song with theirs, then you will be able to establish a point as to why your song should also be added. If you can follow this method, then you will be able to have the chance to get the approval of the editorial team and add your soundtrack to a playlist. Hence, it is an excellent method that can be truly useful for you.
7. Try to offer a call to action:
At the time to offer the Spotify playlist pitch, if you give a strong call to action, then you might get a satisfying result. You should clearly state that you want to get included in a curated playlist. You can also ask the team to listen to your song and then add it to the playlist. When you give such a statement, they might also get interested in listening to the song. You need to take an action that will boost the interest among people and lead them to take a serious action. If you do so, then you will get the opportunity to get your soundscape included in your preferred playlist. This brilliant method can help you get a satisfying result. Therefore, do not ignore this step if you want to grow in your music-making career.
8. Pay more attention to the mood and the genre:
A playlist should have a similar kind of song. To be more precise, the mood and the genre should be similar. Therefore, when you are willing to add your soundtrack to a playlist, try to look for a playlist that is similar to your music creation. If you do not approach with a similar playlist, then you might not get the approval. It can cause a much bigger problem at the time of adding your song to a playlist. So, when you are offering a pitch, you should keep this in mind. It can be truly helpful in many ways for you.
9. Give a brief intro to your past success:
You will be able to attain a much better result by giving a brief reference to your past success. For example, you are a budding artist who has gotten nearly a million streams in your past songs. It is quite a big achievement as a rising star. So, if you give such a reference, then the Spotify editorial team will also get to understand that your music creation has the potential to please the audience. If you can establish this among them, then you will get the chance to attain much success. After that, you can talk about your upcoming song and what you are willing to offer with that. Following this strategy can be immensely helpful in many ways for a music artist. This way, you can grab the attention of more people and get a better placement in a prolific playlist.
At the time of offering a Spotify playlist pitch, following the right steps can lead you to great exposure. Once you add your track to a relevant playlist, you will be able to attract a huge attention in a hassle-free manner.