Why Pre-Save Campaign Important for A Spotify Music Artist?

A pre-save campaign is one of the brilliant resources that can help one grow. Learn why it is important and how to conduct one for a better outcome.

Growing in the music industry has become difficult than ever for all the music artists. In every other music streaming site, the situation is more or less the same for everyone. Spotify is the largest streaming platform available right now. Even artists on this platform face a lot of problems regarding reaching out to their audiences or creating a buzz among everyone. Without these, expanding in the music industry would become difficult than ever. That is why using the pre-save campaign strategy is now considered one of the most effective things. As a Spotify music artist, if you can implement this strategy, then you can get a much satisfying result. Before starting it out, learning more about it can be useful for you. Let’s find out more about the pre-save campaign- 

    • What is a pre-save campaign? 

Pre-save campaign is a marketing strategy that can help to encourage audiences to listen to a particular song. This method can be implemented when a song is about to be released on a streaming site. Before the release, an artist can give the track for a pre-save. So, right after the release, the song will automatically appear in the library. It is a brilliant process that helps to create anticipation among the listeners. In addition to that, with the help of this campaign strategy, the audience will get the opportunity to listen to the song right after its release. Therefore, making a buzz with such a campaign will help every artist to get huge recognition in the industry, which can help to attain more success in a hassle-free manner. 

    • How to conduct a pre-save campaign? 

If you are an artist and want to conduct a pre-save campaign, then you must know how to do it flawlessly. If you can run the campaign in a better way, then your chances of getting more exposure will increase on a large scale. Here are a few important steps that can help you to conduct a seamless campaign- 

    1. Do the planning from early on: 

When you are willing to go for a pre-save campaign, you need to start planning a little early. It would be ideal if you started the planning 6 to 8 weeks before the release date. You need to plan the starting date of the campaign, do the messaging, and complete the overall strategy. Right after that, make a clear goal that you want to achieve through the campaign. For example, how much streaming are you expecting with this pre-save campaign? Only by doing so will you get the chance to do the perfect campaign for your upcoming music. 

    2. Prepare the content: 

Before starting a pre-save campaign, you need to prepare the content. Your campaign will become more successful when you craft an impactful call-to-action. It is important because it will help you boost excitement among your fans. Along with this, you need to offer something with the pre-save. Things like BTS content or downloading a song can be fruitful. This will help you to generate more buzz among everyone. While preparing the content for the campaign, you also need to take care of the artwork and teaser as well, because these are important for a music campaign. 

    3. Pay attention to promoting and launching: 

If you want to achieve a satisfying result, then it is important to launch the pre-save campaign 3 to 4 weeks before the release day. It is the perfect time to start a campaign. When listeners get to see that the song will be released only after a month, they will be more excited to invest their time into it. That is why it is advised to launch the campaign 4 weeks before the launch. Right after the launch, you must start promoting it. You can promote the campaign through a link on your social media sites, website, email list, and other relevant platforms. It can help you attain a huge recognition in a hassle-free manner. 

    4. Analyse and engage more with the audiences: 

At the time of a music campaign, you must engage with your audience. If you do not put in effort to engage with your listeners, you will not get a much better result. You always need to take the right initiatives, which will help you to amuse your listeners. Along with this, it is important to analyse the reactions of the audiences. While doing the campaign, you can prepare a pre-save page where the audience will get the chance to sign up for more updates. This way, you will get the chance to make your SMS and email list. With the help of this data, you will get to analyse their response and also do a better promotion. Thus, this particular step is one of the most important things that you need to do before a pre-save campaign. 

    • Why is it important to opt for a pre-save campaign? 

A pre-save campaign can help an artist grow at a large scale in a more effective manner. If you can conduct a campaign in the right manner, then you will be able to get more streams within a brief time. Here are a few important reasons why you should go for a pre-save campaign-

    1. Enhance your playlist opportunities: 

Right now, when you are trying to grow on Spotify, you cannot neglect its playlists. With the help of the playlists, you will get the chance to attain much exposure within a brief time. Implementing the pre-save campaign can help you create high engagement on the song release day, which will help you get into the playlist algorithm. It is considered a brilliant method for any budding artist. Spotify helps turn a soundtrack into a playlist that has more engagement. If you can implement the strategy of the campaign more mindfully, then you will be able to enhance your playlist chances. 

    2. Build more anticipation: 

A pre-save track always creates more anticipation than the others. When you run a pre-save campaign, listeners suddenly become more interested in listening to your songs. If you start offering various pieces of information regarding your song before the release, it can make a huge impact on the audience. And that anticipation helps to increase the engagement among the potential listeners. That is why going for a pre-save campaign is always a good choice for an artist. This will help you to garner more audiences from different parts of the world and gain more recognition within a brief time. 

    3. Get more data for future use: 

If you go for a pre-save campaign and prepare an individual sign-up page for the audience, then you will get the chance to accumulate data of your listeners. In the sign-up page, audiences have to provide their email address. And once you get that, you will get to send updates of your upcoming song. It is a great source of better communication. For every artist, it is very important to build an email list. With the help of an email list, you will get the chance to promote your soundtrack in a much better manner. This will help you get more attention in the industry, which will help you grow more. 

    4. Enhance your streaming numbers: 

Every artist wants to have better streaming numbers on their Spotify account. It is a genuine source of achieving growth. So, when you are trying to attain success in your career, you definitely also desire such exposure. With the help of a campaign, you will get the chance to enhance the anticipation among all, which will eventually help you get more streams right after the release. In most cases, songs do well if an effective campaign strategy is implemented. So, if you are willing to gain more success and play on Spotify, then the campaign is the only resource that can help you more. 

A pre-save campaign can be immensely helpful in many ways to grow on the music streaming site. If you can follow the right strategies, then you will be able to attain a much better result in a hassle-free way.