Understand the Downfall Trajectory of Spotify

The basic of Spotify is music and podcasts but with time they have decreased their popularity by being inconsiderate, here’s you learn why Spotify's rating radically dropped.

The root cause behind the gradual fall of Spotify might be in the way they have previously handled their audience base along with the artists choosing to upload on Spotify. Or it also can be a more far-fetched reason that has been responsible for the downfall of this humongous platform. Here are some detailed instances and relevant understanding of how they have made this mistake and how they have worked on their rise once again.

    • What is the main problem with Spotify?

Spotify has come down to 1.7 from 4.4 within a month and people understand how this misfortune has rained on this highly popular platform in this article you will discuss what has happened and why people are mad with this platform. Recently with some development, the ratings have been increased to 2.8 but, it hasn’t reached its former glory.

In this article, you might find hypothetical scenarios along with some solution theories that might help you to get a better perspective of this unfortunate outcome. Hypothetically there are two types of causes that have resulted in this scenario, external factors and internal factors. The data shows that this drop was mostly caused by Android users. So, why do you think these Android users are unhappy with the services of Spotify?

    • External Factors

These factors are out of the control of Spotify and these reasons have generously continued in the downfall of this platform. Now, the prominent question is whether this downfall can be retrieved by this company or not. These treasons have worked as catalysts for the inevitable fall of this platform.

    1. Brand Problems – there has been a significant surge in negative talks about this platform and the services they use to provide and they are not willing to provide any more. Many geographical regions are vastly stimulated by the new development and they are talking about it vocally.

    2. Competitive Issue – Music platforms are increasing and many platforms are offering assorted services which are luring many audiences to other and better-curated platforms. Amid all this, when Spotify decided to remove the repeat button from their fermium package, every Spotify user was quite annoyed by this new development. Many users have left the platform, many have decided to walk another extra mile and decrease the rating of the platform.

These factors have amplified the collapse of this platform, while some remained unbothered by this development; Spotify got the answer that people are not going to take half-hearted fermium services in the name of good sound-quality music. The basic Spotify package is not very expensive but many people will not like to or not be able to invest in that amount for the sake of music experience, not many people have that liberty or the financial establishment, where many platforms offer good music for free of costs.

    • Internal Factors

Apart from the aforementioned external factors, there are a few internal factors that have driven the fall. Many policies and feature changes have left the audience aggravated towards to platform. These internal issues were the following:

    1. UI/UX updates – in December 2023, there was a UI/UX update on this platform which catalyzed the distressed downfall. UX is user experience and UI is user interface, and these changes were proven to be extremely bad for this platform.

    2. Subscription charges – There might not be any major changes in the subscription charges but the announcement to increase the charge by the end of 2023, also made many people including paid users unhappy, or rather mad.

    3. Plans/Policies – They also introduced some changes in their plans and policies which also have amplified the downfall of this platform. These plans and policies have surely been bashed by many region-wise. After witnessing these unfortunate scenarios, Spotify has done some introspections and offered some of the features back to its audience.

    4. Marketing – it also requires attention as the company might be experiencing some marketing issues which failed to restore these unpopular opinions with their former likelihood. After the pandemic, Spotify has kept an unapologetic behavior with many artists which has led to many artists withdrawing their entire catalog from this platform. The marketing team was indifferent then and they are still apathetic to this inevitable downfall of this platform.

These internal developments not just made the fermium users but also premium users mad at this music-streaming platform. Many countries like India have been extremely frustrated with some new including which have omitted a few features.

    • Issue That Has Pushed Indian Audience Away From Spotify

Spotify has been facing backlash once it has started to omit a few features and increase the platform rates. Majorly in India there was a strong reaction once they omitted a few features that were previously available on their fermium package. The following scenarios have triggered Indian Spotify users to get mad at this platform.

    • Users are not being able to go back and seek a particular portion of the song; the entire song will play once again.

    • The highly popular repeat mode has been disabled.

    • They are unable to shuffle songs manually and they are forced to use the recommendations of the Smart Shuffle of Spotify.

Since November 2023, Spotify users have been very appalled by this platform, and in India, the Spotify rating has dropped from 4.3 stars to 1.7 stars. Most of the Spotify users are complaining about these latest not-so-useful improvements of this platform, which has amplified the downfall of this platform. Considering some steps might have triggered the downfall, here are some evident outcomes from these internal, external, and geopolitical factors of this downfall.

    1. The surge of negative talks, mostly in the Indian region people were mad at this new development. For the last two months of 2023, the platform has been experiencing this backlash. Afterward, they implemented a new fermium plan exclusive to India.

    2. After several competitive analyses, they have decided that Indian platforms like JioSaavn and Gaana have much better music curation and fermium plans.

    3. Spotify also has looked into how the Indian government can help them to restore their rating on Google apps. But, they failed in that as well. But after 5 months the rating has significantly increased to 2.8. And the platform can’t actually blame the audience for the drop in ratings. The UI/UX update was completely unacceptable for the Indian audience.

    4. The subscription charges were not changed but there were talks about increasing charges, but none were implemented after the UI/UX update. It seems that there has been a marketing dispute between their marketing team and other teams.

In conclusion, it would be fair to say that there might be some inconvenience caused by this platform. But on realizing their fault they have significantly worked on the matter to make sure that their audiences are satisfied and content. Yet, the downfall of this platform was seen by everyone but, this also has restored their popularity in the global market. Hopefully, they will be encouraged by the audience once again will restore their former glory of being one of the most popular music-streaming platforms in the world.