The Role an Artist Website Will Play and Why You Need It In 2023
07 April 2023
Building a successful music career, especially for new artists requires much promotion and artist awareness. One of the most effective ways is to create a website.
In recent years, the industry of
marketing and promotion saw a huge change. Especially after the
internet came along, it changed how things work forever. Now
maintaining a presence online is more important than ever for people
who work in the public eye. If you are a musician who aspires to
become known in the music industry, making your brand visible online
and creating a fanbase might just be the best idea. Making quality
music is not enough, in this age of extreme competition and musicians
coming from every other household, making yourself digitally famous
is important too.
Well, hiring the best website design company will help you create a site, and maintaining it will benefit you with excellent traffic. You may think artists do not need websites, as those are primarily
for products and brands. However, if you are looking to gain
recognition for your music, the first rule is to think of yourself as
a brand and your music as your product. There are several roles an
artist website can play and you can gain more interactions in 2023.
Let’s dig deeper into this subject and know what those roles are.
How can
an artist's website help?
When you
are trying to build your career as a musician, building a website is
non-negotiable. Here are the three primary reasons -
- Increased visibility:
This is the
most important aspect of creating an artist website as it provides
the central hub for all your musical releases and upcoming projects.
It becomes easier for your fans and industry professionals to find
everything they need to know about you. This will also increase your
reach thus improving your visibility in the industry.
- Improved credibility
Having a
website can establish you as a credible artist as well as a
professional. For any brand to gain success, being credible is the
number one rule, and since you, as an artist, are a brand itself,
establishing your credibility is important too. To improve your
credibility, on your website you can showcase, photos, music, press
releases, and mentions. In this way, you can show your
professionalism and demonstrate your talent to your potential fans
and industry professionals.
- More control:
As
mentioned earlier, a website provides you with a central hub for all
of your work and presents you with a platform to share your message
and music with the world. By having all of your work in one place in
a categorized way, having a website gives you control over what you
want to publish and in which way you want to present yourself to the
world. In this way, you can also have greater control over the way
your career is going.
Now that we
have established the major reasons why you should build a website for
your music career in, let’s move on to how it can help you in 2023.
Release
of new music:
The main
role that your artist website will play when you release new music in
2023 is making it really easy for people to hear, buy, or stream your
new music. Now streaming services allow features like pre-save /
pre-order, which you can use on your website and direct potential
listeners to the website.
Having a
strong website will make it easier for you to promote your music. If
you are going to publicists and promotional companies, the more
accurate and stronger your website will be, the more the impact of
the campaign will be on your stream count.
You can
also use your artist's website as a way to give more context to your
new release. Tell your audience what the story behind the music is
and who are those people who contributed to this track. Mentioning
who has helped you along the way and giving them credit will create
goodwill for your name and make people feel closer to you as an
artist. Additionally, sharing lyrics snippets, behind-the-scenes
content, the artwork of the track, or preview videos through your
website will build anticipation among the listeners and your fans.
You need to
make sure you are taking advantage of the social media ads to send
people to your website, where all of the details are available for
your new music.
Merchandise:
After
gaining revenues from selling music, the next largest revenue source
of an artist is selling merchandise. When artists tour they can earn
up to 35% of their income through merch sales. The number might be
even higher for artists who are not touring. You can sell merch
directly from your website. One of the most common ways is to apply
the “print-on-demand method”, where you do not need to buy a lot
of products upfront. The key is to see what is popular, try new
designs and artwork, and what works the best in the market.
Selling
merchandise is also one of the most popular and effective ways of
building a strong relationship with your listeners. You can also use
the website to give out discounts on merch or music, sell gift boxes
or start a loyalty-based program. All of these are working methods
that can strengthen the artist-audience relationship.
Difference
between a website and your social media:
There is
always room for argument that using social media and building a fan
base there is enough and artists would not need to focus so much on
the website. Well, everyone agrees on how important it is to build a
strong social media following as it helps tremendously in the process
of promoting artists and their music. However, it is equally
important to maintain a website as well. Social media can be used to
get more intimate with the followers and direct them to the website,
where the artist can maintain professionalism and keep all things
together.