Looking for Spotify Playlist Placement? Learn how to do it efficiently!
07 July 2023
A lot of emerging artists are still unaware of the benefits of Spotify Playlist Placement. As a result, most artists do not know how to utilize it for growth. Read below to get a complete guide.
It is not unknown to
music artists that Spotify has become the most influential global music
platform across the world. With its humongous user base including listeners
with all kinds of musical tastes, most emerging artists are trying to create a
successful musical career ahead through this platform, and that requires some
fruitful promotion.
While there are many
ways to promote your music, Spotify Playlist
Placement is considered to the be most effective way of promotion
that helps to increase your listener and fan base at a significant magnitude
and also within a short time frame. There are more than four billion playlists
on Spotify, including the editorial playlists curated by the platform as well
as lots of other algorithm playlists created by users and other playlist
curators. Getting featured in these playlists can help you pave your music
career with more success and establishment.
Whether you are a
singer, rapper, or a music producer; everyone can find multiple suitable
playlists to get featured in and it will help you grow more. So, if you are an
emerging music artist yourself and looking forward to embarking on your
placement journey, here is a complete guide for you. Ready to dive in? Let’s
proceed!
Table of Content
- Why Spotify playlist placement is important?
- Different Types of Spotify Playlists
- So, how to get Spotify Playlist Placement?
- Where should you buy Spotify Playlist Placements?
Why Spotify playlist placement is important?
Spotify playlist
placement comes with a handful of beneficial features. Let’s check a few of
them.
1. Instant Organic Exposure
This is the prime reason
why most music artists seek playlist placement as it only offers organic exposure.
It is also relevant as it helps to gain a huge number of new listeners who are
actually fond of the kind of music you make. Thus, you can find a potential
listener base with a high possibility to turn them into loyal customers.
2. Opportunity for New Projects
These playlists are
often filled with similar kinds of artists, investors, and other musical
personas from the music scene and the industry. Therefore, not only listeners
but can also gain attention from everyone who can help you in your craft and
creative process. You will get to know many artists and get the opportunity to
collaborate. If you are lucky enough, some producers might want to invest in
your next musical project.
3. Earn More Money
No matter what product
or service you are promoting, it all comes down to a single main goal and that
is to earn more money. As Spotify offers more royalties for the musical
creations that garner the most streams; playlist placement can help you
generate more revenue while offering the best ROI (return on investment). With
the increasing amount of streams and support, you will eventually become a
successful music artist.
Different Types of Spotify Playlists
Spotify consists of
various kinds of playlists as the platform has several categories of playlists
based on who creates them and who listens to them. There are mainly three types
of playlists. Such as,
1. Editorial Playlists
These playlists are
created by the dedicated workforce of the platform or the editors who keep on
updating these playlists with new emerging artists and hit numbers based on the
trend. Usually, there are few parameters to get featured in these playlists but
artists are only able to pitch to them and the last decision will be theirs.
The parameters are,
- The number of followers on your Spotify profile
- The amount of attention your musical works receive through streams
- The number of playlists in which your song is already featured
2. Algorithm Playlists
These playlists are
particularly built based on the algorithms of most streamed tracks, the musical
taste of a listener saved tracks for listening later, etc many others. These
playlists are built to offer more personalized playlists for each user based on
their preference. Daily mixes, release radar, etc are some of the best examples
of such kind of playlists. Curation based on an algorithm allows a track to be
omnipresent in several playlists as long as listeners are listening to it.
There are millions of Algorithm playlists that tend to feature songs for a
longer time than the editorial playlists’ short window of 1 week to 1
month.
3. User-generates or Curated playlists
These playlists are
exclusively run by Spotify users and independent playlist creators. This is the
only type of playlist where you can always get access even if you find locked
doors in case of editorial and algorithm playlists. These playlists are great
for emerging and independent artists as the placement can be free in this case.
Usually, these playlists are created based on a mood, theme, genre, style,
region, or any particular aspect that offers the theme of the musical
collection. Therefore, you can always find one or several suitable curated
playlists, among the horde of many.
So, how to get Spotify Playlist Placement?
Playlist Placement
directly depends on your and your music’s popularity. In the case of the Editorial Playlists, you have to pitch via your
Spotify for Artists profile. But there is a catch; if you do not have a big fan
base or there are not enough streams generated by your music; the chances of
featured is slim. So, it is recommended to focus on other types of playlists
before reaching editorial ones.
For Algorithm Playlists, it will also consider the
data like the number of streams, followers, and entries in other playlists as
many others. This is completely out of your hand, but you can get featured on
the release radar by actively asking listeners to follow you and avail of the
pre-save link of your music. At the time of release, it will be notified to the
listeners.
The most effective
option is Curated playlists, which
allow you to get featured in playlists that you want. You can either pitch to
independent playlist creators personally via email, or you can also purchase
paid Spotify Playlist Placement services which are fairly reasonable and offers
effective results within a short span of time.
Should you buy Spotify Playlist Placements?
Spotify Playlist
Placement helps to achieve one of the most essential goals of every independent
music artist and that is to create a huge fan or audience base. While the
obstacles like the ever-evolving music industry. Streaming algorithms and many
others make it challenging for artists to gain ample exposure; buying playlist
placement can help get rid of all these problems.
Buying playlist
promotion packages also takes the pressure off your head and allows you plenty
of room to on your craft and that is music. It is understandable when a music
artist is unable to keep an eye on the promotional aspects as there is too much
on the plate already. Hiring a professional agency, in this case, can prove
very beneficial as they are well-versed, experienced, and holds ample knowledge
in the field of Spotify music promotion and playlist placements. Purchasing
package from professionals makes it quite easier to deal with the
obstacles.
Where should you buy Spotify Playlist Placements?
You might get an array
of options from the web, but to promote your music effectively; you would
require a reliable agency that Playlist Placement within an affordable budget
while generating more listeners from credible sources who are organic,
potential, and relevant. The Tunes Club is
such an example as the company has empowered numerous Spotify music artists
till now. Working over a decade in the industry; the agency has witnessed the
changing trends of the music industry as well as on Spotify. As a result, they
exactly how to empower artists.
Speaking of which, you
may like four different packages offered by The
Tunes Club, namely
- Spotify Marketing Package - 60+ curated Spotify Playlists at $39
- Spotify Promotion Pack - 90+ curated Spotify Playlists at $69
- Spotify Marketing Pro Pack - 120+ curated Spotify Playlists at $105
- Spotify Promotion Pro Pack - 180+ curated Spotify Playlists at $169
Concluding Thoughts
If you are still wondering, perhaps this is the best time to purchase a
package and embark on your journey. There are a lot of music artists who create
a buzz in the industry and also fade away quite quickly with a lack of
exposure. So, if you want to keep steadily rising on the route of success;
purchase a playlist placement package from The Tunes Club and witness
the change.