Learn How To Promote Your New Christmas Song To Better Reach This Holidays
29 December 2022
Holidays and Christmas are the best time around the world to gain a few extra streams on your track. Learn how to Promote Christmas Song to gain an increased reach.
Christmas songs are an excellent way to spread holiday cheer
around the world. But at the same, it is also probably the biggest opportunity
to gain the biggest streams of the year. The Christmas playlists get millions
of streams every year, and if you are lucky enough to get into one of these
playlists, you will not need to worry about the song is famous. It will give
you enough reach, probably the biggest reach you could ever get. Adding
yourself to these seasonal playlists is a great way to maintain your Spotify
monthly listeners. In the months of November and December, if you are planning
to release holiday music, there is a higher chance of getting the full
attention of listeners.
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But nothing can be done without proper promotion and advertising.
So read along to know the best methods to Promote your
Christmas song that will bring you the biggest reach and popularity with
a guarantee.
- Get your songs on Christmas playlists
This is one of
the best ways to grab some instant attention for your holiday track. For
artists, it is easier to access Spotify and SoundCloud playlists as they are
the most lucrative ones. You, as an artist, can do your own research and make a
list of curators. But the curators are already a target for hundreds, if not
thousands of other artists. This is why you need to hire a reputed promotional
company to Promote Christmas Song, who
will run marketing and promotional campaigns on streaming platforms. These
campaigns are mainly focused on playlist push which is a great way to reach the
Christmas and holiday music-focused playlists. It is also an effective way to
reach other curators who will feature such music in other popular playlists. On
top of that, this will also boost the algorithm of the streaming platforms
which will trigger more listeners to discover your music.
- Get the timing right
It is equally
important to start promoting a track at the right time as to release the track
at the right time. When you are releasing the holiday music it is only best if
you start the promotion early to mid-November. The promotional agencies and
curators will be the busiest as it approaches Christmas so make your deal
before the madness of promotion strikes. As soon as Christmas is over, the
holiday music consumption rate drops down to zero. So make sure the act of
adding your music to the curated playlists is over at least two weeks before
Christmas.
- Connect to the YouTube playlists
YouTube is one
the biggest video streaming platforms in the world with billions of users. But
even if you have not shot a music video, there is nothing to worry about. Millions
of YouTube users still listen to music on the video streaming platform and
adding your holiday song to one of the YouTube playlists can gain your music a
lot of attention. It does require a bit of detective work, mainly to find the
relevant playlists on the social platform. Search for a relevant music playlist
for your track and add it so that you can compile a hit list. But how do you do
it? For example, search for “Indie Christmas Playlist”, then the next step
would be to click on the playlist. Then you can click on the channel name to
see their contact info. This is how you can contact them directly to add your
song to that playlist. So in case you are still wondering about How to promote Christmas song, then
this is a productive way to start.
- Use local shops and restaurants
Target your
local shops and restaurants. The local cafes and restaurants are always in
search of fresh and relevant music to keep the ambiance jolly. This ultimately
impacts the customer experience. You can create a holiday playlist that
includes your track for any specific venue and share it with the store manager.
There is also another way, you can simply ask the manager to add the song to
their streaming playlist if they use music streaming services to play music in
their shops. Even though these businesses should be using an overhead music
company, that is properly licensed. But a lot of them, it is better to say most
of them do not so use the opportunity and spread your music locally.
- Promote in social media platforms
Social media
platforms can prove to be an impactful way to attract more attention to your
music and brand. So you can also target popular social media platforms to do
the promotion by yourself. TikTok is massive right now and its popularity all
over the world is huge. You can create a video with your music and share it on
the application. A huge amount of people will be at home, enjoying the holiday
season, and guess what? They will be on their phones scrolling up and down. You
can also ask the community creators to add your music to add in their playlists
as well. You can also create a fun video using your own music that will engage
people. You can also do this on Facebook and Instagram reels. You can also
create YouTube shorts with your music. This way the reach will automatically be
bigger as many other influencers will use your song to create their own videos.
- Get to holiday events and perform!!!!
If you are an
aspiring musician, you must know the advantages of doing live shows. It is an
excellent way to create a good impression on the audience and turn them into
your fans. That will also increase your reach as the audience will work as your
personal promoters who will spread the word about your music. So take the
opportunity and go to as many holiday events as you can. Do not differentiate,
from going to tree-lighting parties to office parties, perform live to get your
music out there. This will increase your popularity, people will know about
your recently released holiday music, and who knows!! Maybe you will land some
proper-paying live gigs!!!
However, you can now check the facilities of The Tunes Club to promote your Spotify music and earn an excellent fan base without facing any sort of hassles.