Learn How to Get Followers on Spotify in 7 Simple Ways
17 January 2024
Spotify has now become one of the most influential platforms for music artists and it is time for you to know the simple tracks of how to get followers on Spotify.
The advancement of Technology is constantly evolving the landscape for music lovers and fans around the world. The new technology affects how new listeners discover artists and new music as well as the music libraries that they end up listening to. According to RIAA, streaming is the most popular way of consuming music which has offered 83% of the total revenue collected through music sales in the U.S. As a result, music streaming platforms like Spotify are at the top of the list where emerging artists are trying to create a successful music career.
For a successful career, you would need more fans and listeners who would support you to proceed on your musical journey. According to MIDIA, Spotify has a 31% market share of global music streaming. Therefore, you must know how to get followers on Spotify which paves a successful way ahead for growth. More than 40,000 fresh tracks are being uploaded to the platform daily which makes it highly competitive for emerging artists to gain more listeners on the platform. Learn how to increase the number of followers with the simple steps given below.
7 Ways to Increase Spotify Followers
1. Get Your Music Saved
Music enthusiasts do not really delete songs from their collections and so, you getting your music saved can help you be a part of a new music collection. The more your music is saved, the more its algorithm is improved on the platform. By getting featured in collections like users’ “Artists”, “Songs” and “Recently Played” playlists, you can actually get more streams than the number of users who saved your track. You can also become part of the playlists like ‘Your Daily Mix’, ‘Discover Weekly’, and ‘Release Radar’. These playlists generate billions of streams every day and you should ignore its potential. Instead, make good use of it by encouraging more listeners to save your track.
2. Use Follow-To-Unlock gates
Spotify might provide free access to all, but you restrict it with the help of an online tool. You obviously want more users to listen to your tracks but sometimes preventing their access can come with more rewards. When you put a gate like follow to get access for more content; curious listeners have no choice but to follow you to listen to your music. It is a potential way of increasing the number of your followers. However, you should not restrict all content. Only a few hand-picked options are great to pique interest among all. Not only Spotify but it can also help to increase the number of followers on Facebook, Instagram, Twitter, and other platforms.
3. Claim Your Spotify for Artists Profile
Spotify for Artists offers a handful of benefits and tools that can help the artists keep track of their profile, reach, and exposure. Once you get the blue tick of being ‘Verified’; listeners would naturally consider you a professional artist and will follow you for more updates. It also allows you to customize your artist profile with a custom bio, images, tour dates, and many other sections which can be updated accordingly. With the professional appearance of your artist profile, you can gain more credibility and authority on the platform. It not only listeners but also grabs the attention of music artists, playlist curators, and other professionals from the music industry.
4. Utilize Spotify Canvas
You might be wondering how visual elements are important for an audio streaming platform. In reality, visual elements are capable of creating a deep impact in the user’s mind which helps them to recognize your name and brand. Other than profile and cover photos, Spotify also offers a feature for Canvas which is relatively new and known as the album cover of the streaming era. You can add a variety of visual content such as 2D and 3D graphics, mixed media, and video clips in Canvas that are relevant to the song and embrace your music. It offers an extra opportunity to resonate with the audience.
5. Use Mailing List to Promote Songs
Email is perhaps too backdated for many. However, it is still the king of professional work and marketing practices, the reason why email marketing is popular again. As a musician, you must create a mailing list that includes fans, fellow artists, and music journalists who would like to listen to your new tracks. When fans register and offer their email IDs, it means they trust you and want to know more about you. Use this to your advantage and mail them before releasing any tracks. It is like a notification that keeps them updated. You can expand your mailing list by encouraging more users to subscribe to your newsletter.
6. Share Links Wherever You Can
There are multiple ways to share your Spotify link and you should utilize them. Spread your music link to the social media platforms and emails which helps to create anticipation among the listeners. With each passing day, Spotify is coming up with new shareable options as artists can now share their music through Instagram Stories. Another trendy way to share your songs is through Spotify’s QR codes, which are creative and offer easy access for all.
7. Create Your Playlist
Getting featured in curated playlists is one of the most effective ways of Spotify music promotion that is utilized many. However, if you cannot get a feature; you can always create your own playlist which helps to improve your stream count as well as the number of followers. Feature other artists in the playlist but also include your music and make sure, the playlist maintains a certain theme based on genre, mood, or instruments. In this way, you can acquire new fans and followers who are also relevant to their music taste.
Final Thoughts
To create a successful music career, you as a music artist must cultivate a loyal listener base. A significant follower base can help you rank better on Spotify’s algorithm. Follow the aforementioned tips and get professional help to ace on Spotify.