Is It Possible for an Indie Artist to go Viral Without a Recording Label?

Can an indie artist go viral without a recording label? It is one of the biggest misconceptions that people have. Following the correct steps will help to go viral.

In the music industry, Indie music artists are the ones who face the most troubles due to various reasons. Over the years, it has been seen that they are not getting the chance to attain success due to the massive competition, the ever-changing social media landscape, and a lack of useful strategies. Due to the lack of all these elements, an Indie music artist is not getting the chance to reach out to the target group of audience. It is mostly coming to see those artists who are working as independent artists and not with a label. That is why there is a concept that, without the assistance of a label, it is not possible to gain much exposure. Let’s understand if your music can go viral without a recording label or not- 

    • Can an Indie artist go viral without a recording label?

Currently, it is becoming clear that Indie artists are thinking that without a recording label, it is impossible to go viral on the internet. However, in reality, it isn’t like this at all. You can definitely go viral because you always have the tools, your audiences, and the streaming sites. As long as you have access to all these, you will get the chance to make your soundtracks go viral. When you are trying to go viral, you need to understand a few important facts, like producing authentic content, the digital ecosystem, and boosting engagement with your audience. If you can take care of these, you will be able to make your song so viral in a hassle-free manner. 

    • What are the essential steps to going viral on the internet? 

If you are a struggling Indie music artist and have the desire to go viral on the internet, you must follow a few simple steps. By doing so successfully, you will be able to attain much success without experiencing any hassle-

    1. Understand the algorithm:

Do not become a slave to an algorithm without understanding it completely. If you pay attention to the modern music scenario, then you will get to understand that different platforms have some unique mechanism, which helps a song go viral. If you can understand the mechanism of the current popular platforms like TikTok, Spotify, YouTube, and more, then you will get the chance to go viral much easily. For example, if you are trying to go viral on Spotify, then you must focus on playlist placement. On the other hand, if you want to go viral on TikTok, you need to work more on hooky music and catchy lyricism. If you can implement the strategy according to such methods, you will be able to go viral much seamlessly. 

    2. Maintain consistency:

When you are trying to go viral on the internet, it is very important to maintain consistency. One of the key elements of achieving success is consistency. If you do not come up with new music every now and then, you will not be able to grab the attention of the listeners. There is no advantage to giving a banger now and releasing the next song after two years. Audiences are interested in the songs of an artist who is constantly working on a new one. If it takes so much time, then going viral can be quite difficult in many ways. 

    3. Pay attention to collaboration: 

This strategy is often neglected but quite effective when it comes to achieving more success. As an Indie music artist, if you collaborate with an artist from this same genre or even a different one, you will get the opportunity to reach out to more audiences. It has been seen that when you are working with a much popular artist, then the listeners are quite interested in listening to them. If you can implement this particular strategy mindfully, then you will be able to become popular in a much hassle-free way. 

    4. Use the strategy of social media storytelling: 

If you are an artist, you must know the power of social media sites. It has been seen that if you use social media platforms to tell the stories of your music, you will be able to make a deep impact on the audience. Only making music isn’t sufficient to gain popularity. Along with crafting music, using social media sites for storytelling can be immensely helpful for you. Utilizing this specific strategy can help you go viral on the internet. 

    5. Maintain authenticity: 

Authenticity is the particular element that can assist you in boosting engagement among the listeners. Right now, it is coming to see that if audiences get to witness authentic music, they are more interested in such artists’ craft. When you are an Indie artist, by using this strategy, you will be able to enhance the engagement among the audience and gain more exposure. This will help you to go viral on the internet and attain much recognition within a brief time. 

    6. Understand your community: 

One of the biggest steps that you need to take is understanding your community. If you know what kind of music your target audience will prefer, then it can be really helpful. This will assist you in making music according to their choice and captivate them in a much easier manner. As a music artist, you should always learn about your community, which will play a significant role in your chances of going viral. That is why, for all the music makers in the industry, it is really important to find out niche communities and learn about their preferences. By successfully doing so, you will be able to achieve much success in a seamless manner. 

Going viral isn’t that difficult a task anymore. Utilizing the above-mentioned steps can help you attain such success even without a recording label. You must understand that recording labels are not mandatory but optional. If you get to work with them, you might get better exposure. But, it doesn’t mean that it will go viral only with a label. Following the right methods and creative work can lead you to attain much recognition.