Spotify is the biggest audio streaming platform in the world with millions of active users. Getting noticed on the platform is important, yet extremely difficult to shine in such a competitive place. More Spotify streams will result in a deeper insight into the audiences and their taste along with your music. It also brings in a more sustainable and steady income in the form of royalties and brand-new opportunities to engage with new audiences while increasing the audience pool. 

To achieve this, the only way even moderately effective is marketing and advertising. But how do you do it? Especially when you cannot afford a big budget. Let's learn how you can do Organic Spotify Promotion that is impactful. 

Spotify offers an exciting opportunity on its platform through its Spotify for Artists profile. So the first step of doing organic promotions is to claim your Spotify for Artists profile and become a verified Spotify artist through its in-app service. By doing this you will be able to change your Spotify profile image and add bio to let your listeners know a little bit about yourself. You will also be able to pitch your unreleased songs to Spotify’s editorial team of playlist curators. You can also see the streaming data and detailed analytics about how your music is performing and your listeners. Additionally, you will also get access to helpful resources and a pool of promotional tools. 

Once you have claimed that artist profile on Spotify, you need to make sure that you are taking all the advantages you can from the exclusive benefits that can bump your promotional campaign. But for that, you also need to ensure that you have a high-quality and correctly sized picture for your profile. A pinned 'Artist's Pick' on the profile along with a compelling artist bio and your track artwork should also be there. Make sure you have links to your social media so that the listeners can follow you on other platforms as well. On top of that, you also need to regularly update your Spotify profile to show that you are an active user and in return, you can be added to the 'fans also like' feature and more. 

The first thing you need to understand here is that marketing campaigns and strategies are equally important as putting out quality music. If you have a banging song, but with a crappy release strategy, your song will flop. Because with the constant release of new music daily the chances of your song to get the limelight is very low without any proper strategy. This is why it is very important to utilize the Spotify pre-release campaign in advance of the song's release day, so you can encourage fans and followers to save your release to their Spotify music library. This makes sure that your song ends up in the 'Release Radar' playlists of your Spotify followers. This also boosts the chances of your song getting into other big editorial and algorithmic playlists like 'Discover Weekly' and 'New Music Friday'. This is also a great way to create anticipation and buzz as it will also push the number of streams the track sees early on. 

To gain more streams, the most advanced and effective way is pitching the tracks to Spotify's in-house creators for the opportunity to land in some of the most highly regarded playlists. This can be done with the Spotify for Artists account through a simple online submission. Before submitting your music, you need to remember that you can only submit unreleased music, and only one track at a time. The date of submission should be at least 7 days before the release date. This submission can only be done using a desktop computer. However, it is important to remember that it often takes a lot of time and certain pushbacks before you actually get featured on these playlists so make sure to continue these efforts elsewhere at the same time. 

Spotify has another platform called Spotify Ad Studio, an advertising platform that artists with a fair marketing budget can use to promote their music. You can use this platform to create Spotify ads along with managing Spotify audio and video campaigns. This allows musicians to promote their upcoming releases with personally designed Spotify ads. These advertisements will be heard by the platforms' users during the breaks between songs on both mobile and desktop devices. You can get started by submitting a script picking out a background song and then uploading the cover art. This will help Spotify to promote the advertisement that is completed with a recorded voiceover. The platform also allows you to customize things such as budget and your target audience along with the opportunity to make edits and view advertisement reports.  

However, amid all of these, do not forget that without quality music none of these tricks or tips would work.