How Can Spotify Playlist Promotion Service Help You gain Global Exposure

 04 March 2021

Spotify is the best platform for music releases. Artists from all over the world make use of this active platform. Spotify has flourished, especially in recent times. If you are looking for global exposure for your music, a Spotify playlist promotion service is your best choice to garner global audiences.

We are living in an age of digitalization. It is hard to get noticed in a full space of similar content. Artists who are looking to make it big in the industry are also part of this insane competition. Various platforms such as Spotify offer some of the best audio-streaming options for listeners. Spotify and its playlists play a vital role in the expansion of an artist’s career as well. An independent artist must avail of Spotify playlist promotion service to make his spot notable in the crowd.

People using Spotify mostly listen to playlists. These playlists are created by themselves or by artists and other labels. Playlists are also generated based on the Spotify algorithm. Music fans also curate playlists. Popular playlists already have a dedicated audience base. So if you plan to enter the noise with your content, getting featured on a playlist will give you huge notice. 

Getting featured on playlists can be a difficult task. But there are various plans in which one can improve their chances of getting featured on Spotify playlists.

Social Media Presence

Third-party playlist curators and editorial teams are always on the lookout for musicians who have a good social media following. So, the engagement across various social media channels like Instagram, Facebook, and Twitter must be steady. A musician with a large social media presence or a high number of followers shows their popularity. Social media exposure is crucial acting as a secondary push towards your chances of getting featured on playlists. It is also relative in certain aspects. For example, 200 likes may not create quite a stir. But if the profile has only 300 followers, the number of likes becomes noteworthy for sure.

Music Blogs and Publications

There several music blogs and magazines out there that help musicians get publicity. Their blogs and reviews help to present new music in a positive light before the audience. These write-ups are also a type of promotion where artists can provide links to their music. It is the kind of press that will drive traffic to both your streaming and social media platforms. If the public likes what they are hearing, your song will get featured in their playlists. Set the target audience. Research is a must. Blogs and magazines are dedicated to specific genres. Make sure that your music content is suitable for that specific magazine or blog. Getting promotion through the right channels is also helpful in your career growth.

An Active Spotify Profile

Be steady with your profiles if you want the attention of Spotify playlist curators. Keep your profile updated daily with new releases, content, news, etc. Build your presence as an artist by verifying your account on Spotify. There again many ways in which you can get your Spotify profile verified. With the rise in followers on social media, Spotify grows in terms of the number of followers. You can do this by asking your followers on social media to follow you on Spotify. Streaming platforms consider the number of followers as a direct signal of a potential artist. Through follows, one gains a lot of listeners. Also, make sure to provide the links to your Spotify content on your social media. To increase the drive, you should also curate a few playlists of your own. It shows Spotify your interest in keeping in touch with new content. 

Algorithmic Playlists

These are playlists that are auto-generated depending on user history, popularity, trends, etc. The algorithm also takes note of every time a user saves your music on Spotify. They save your music in queues, libraries, or playlists. They also keep a note of the number of followers. These factors help in getting featured in playlists.

User-Curated Playlists

There are many users on Spotify who are not associated with the platform’s official curators’ team. They are independent playlist makers with many followers. The DSPs trust them as sources for good music content. First, follow them on Spotify. Then share your tracks with them. You can also add a note asking them to add your songs to their playlists. Your presence on social media also impacts their decisions. Having a long followers’ list will help you get featured on playlists.

A Good Pitch

Always include all relevant data about your music when pitching. Include things like genre, vision, story, artist information. You can also add something of your choice that will make you stand out in the crowd. DSPs consider everything that you provide. From streaming numbers to promotional strategies, social statistics, etc, everything is taken into account. By doing so, the curators find it easier to feature your track on certain playlists. Make sure to describe your tracks properly. Use the right tags, mood, and genre. However, before your journey with Spotify begins; you may already be popular among audiences. Curators also note this. Hence, your marketing ideas play a crucial role in making you popular on social media.

Conclusion

There is no strict method that applies to getting featured on Spotify playlists. But the right strategy and promotional service will get you to the highest level of fame.

The Tunes Club is one of the most trusted Spotify playlist promotion service provider which are offering the best packages at affordable prices.

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