Everything you need to know about Spotify Pre-Save links
17 November 2022
Music artists are always seeking promotional ideas that can help them gain more exposure on Spotify. Spotify Pre-Save is considered one of the most effective ideas.
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A lot of Spotify Promotional strategies have emerged in the market and music artists are trying out each of them to get a little more exposure from the listeners. Among all the proven methods, the pre-save campaign shows great results and can be utilized for the benefit of the artists. Pre-save links make sure that the fans will listen to the tracks as soon as they are released.
Music artists on the platform can create Spotify Pre-Save links which allow the listeners to pre-save tracks even before it has surfaced in the market. Sending pre-save links to the listeners helps assure a major buzz on the date of release. The buzzing effect of these links stays with a long-lasting impact and increases the chance of making every release a successful one.
If you are an emerging music artist on Spotify and looking forward to knowing the nitty-gritty of Spotify pre-save links, a detailed analysis of it is given below.
What does a Pre Save mean on Spotify?
Do you have an upcoming music release on Spotify? If yes, then it is necessary to promote your latest musical creation and create some hype with the help of Spotify pre-save.
What pre-save means is very simple. It is a simple way of letting your loyal fans stay on top of the queue for your forthcoming musical project. Pre-saving a track makes sure that the fans get the first notifications of the release. It notifies before the release and even on the release date to make sure no fan misses the first impression of listening to the track or the album. It creates huge anticipation in the market and the industry while making the fans eager to listen and support. Pre-saving on Spotify is completely free so, why not utilize it better, right?
Pre-save is a great way to create huge anticipation for a project. It helps to make the launch of the musical project more impactful and successful. Pre-save encourages listeners to listen to the track or the album as soon as the project has dropped. Therefore, music artists can gain much attention on the release date.
Pre-save enables more interaction between your music and the listeners. The connection gets even better after the release of the track. While music promotion usually takes place after the music has been released, pre-save allows one to make promotional brisk moves beforehand. No other marketing method or promotional approach is as effective as the pre-save link. And the best part is, you do not have to spend even a dime to avail of the pre-save option as it is completely free.
What is Spotify Pre-Save Link?
Spotify Pre-Save is kind of similar to digital streaming that is equivalent to per-ordering a musical project such as a single or an album. When a listener on Spotify pre-saves a song or an album, it automatically appears on the user’s playlist when the project has been released. Thus, it pushes your track into other playlists which automatically improves its exposure and visibility to the mass listeners.
How does Pre-save help the listeners?
With the help of pre-save, the listeners do not have to find the track after release or since it automatically gets added to the personal library of the user. It stays in the queue until the musical project has been released. It offers easy access to the Spotify library and every user can listen to it as soon as it is released.
What is the point of having a pre-save on Spotify?
To be honest, there is no point in sharing the news of an upcoming release unless listeners can do something about it. Fans want to buy or save a link since it makes them feel connected as they don’t want to miss the chance. Pre-save works like an incentive activity that can be done during the phase before the release.
As a music artist, you can also announce some giveaways, contests, and merchandise options to promote your music further. This helps to improve the algorithm performance of Spotify on your music. Therefore, your music can gain increased online visibility on the platform.
What are the benefits of having a Spotify Pre-save Campaign?
There are a handful of benefits of the Spotify Pre-save Campaign that every music artist requires to create a smooth road of success ahead. Let’s check a few beneficial aspects of it.
- Encourage a huge number of listeners
One of the prime benefits of getting pre-save is that it helps to increase the likelihood of the listeners to your music after listening to it. When the music becomes life, it appears directly on the user’s playlist and music library while prompting notifications. So, there is not even a single barrier that can stop or create an obstacle for listeners. As a result, the musical projects an ample amount of streams starting from Day 1.
It also helps to gain more streams in the future as the listeners who pre-saved the project will share with others when they like the music. So, Pre-save helps to generate more shares and online engagement while improving the listener base significantly.
- Actionable Promotion
It is not unknown to the music artist that whenever there is a music release coming up; promotional activities must take place for more engagement. It is not not only important to create brand awareness but also one of the great ways to encourage tangible action for the upcoming release. Pre-save is quite effective for this purpose and helps to churn out more hype for your music.
The awareness and enthusiasm generated by pre-save links help to drive more fans to listen to your music at least once. When they have an access to your music and they like it; they are more likely to give it a listen more than once.
- Enhances presence on Spotify
Enabling pre-save not only offers an ample amount of exposure, traffic and fans but also improves the online presence of the track on the platform. When an upcoming release can gain many pre-saves, it already gains a huge amount of stream count. The performance of every music project on Spotify is under the observation of editors as well as the Spotify Algorithm. Thus, when a track or an album receives a significant amount of pre-save, traffic, and engagement; the musical project performs better with the algorithm and gains more visibility. As a result, the overall Spotify presence of the music and the artist is improved effectively. Your music can be featured in various Spotify algorithmic playlists like Discover Weekly. If your music can perform even better; there is a chance to get featured in the Spotify Editorial Playlist. In a nutshell, Pre-save will offer a huge boost in promotion as well as your emerging music career.
How To Get A Spotify Pre-save Link?
Now, that you are aware of the beneficial aspects; it is time to know How To Get A Spotify Pre-save Link. It is free and a very simple process that can be performed by anyone.
Unfortunately, Spotify for Artists does not provide the facility of generating pre-save new music before it is released. It is generally done with the help of tools offered by labels and distributors. It is more like an online application form where you have to put the details of your music and yourself as the artist or creator behind it. T generate the pre-save link, you would require the following elements.
- Artist Name/Profile Name
- Spotify ID
- Artist Image
- Release Date
- Name of the project (Single, EP, Album)
- Spotify Product ID (ID of the particular project)
- Release Image
With the help of these elements, you can easily generate a Spotify Pre-save link. There are various distributors from which you can get a link such as Feature.fm, Show.co, HyperFollow, and numerous others. Or, you can ask your distributor to do so. Generating link is mostly free unless you are buying a promotional package along with it.
Since the pre-save link is generated, you have enough time before the release to focus on other aspects of promotion. Only generating a pre-save link is not enough since listeners are still not aware of it. You need to promote and share the pre-save link to create buzz and anticipation.
How to promote the Spotify Pre-save link?
- Send an email blast
Once the pre-save link is ready, you can send the link to everyone via email. It can be your friends, family, and partners of work, collaborators, or the people who worked in the production. Make sure to send out the link to the fans who are loyal and always try to connect with you or appreciate your music. Such fans are always eager to know about the upcoming releases of their favorite artists.
- Utilize Social Media
Since most online users these days are active on social media; it is a great place to share your pre-save link. Utilize the platforms like Facebook, Instagram, Twitter, Reddit, and others where a potential amount of relevant users can be found. You can also post the link on the groups and pages dedicated to music only.
- Online Newsletters
Newsletters have a lot of significance when it comes to influencing a huge mass. This is the only form of communication between you and your fans that is not affected by any web algorithm. So, creating an announcement mail along with the pre-save link could be very beneficial. Also, do not forget to send a reminder before the day of release which is key to your pre-save campaign.
- Professional promotional agencies
Other than distributing your music via reputed distributors like CDBaby, Music Getaway, etc; you can also hire a professional agency for the purpose which has a good reputation in the market. The music promotion agencies are usually equipped with various proven strategies of content marketing, sponsored promotion, and many other aspects which makes the promotional approach even more effective and fruitful. Such agencies are able to promote your music before even it has been released with the help of pre-save links.
- Count release date backward
Once the release date has been scheduled you are able to judge how much time you are going to get before the release. To keep everything on track and utilize the most of this pre-release phase; count the release date backward and work accordingly. It creates a sense of deadline and you will be able to manage your time better.
It is safe to say that, in order to be a successful music
artist; you definitely need to put in some extra effort. Spotify is one of the
most influential music platforms in the industry right now and numerous artists
are trying to gain some limelight just like you. Since the competition is high,
you need to be more specific and confident about your promotional approaches.
Pre-save links are one of those smart moves that offer great results with
minimum effort. It will definitely improve your presence on Spotify and will
help to get featured in top discovery playlists.