Everything You Need To Know About Promoted Music on Spotify
11 July 2023
The music industry has become quite competitive and so have become the music platforms such as Spotify. It is time for music artists to explore all the aspects of Promoted Music.
Every musical project is
practically promoted music nowadays as all kinds of music are being sent for
promotion to some certain degree. It has become an integral part of growth for
every music artist out there as they want more listeners in this competitive
market. As a result, every independent music artist requires a successful music
promotion strategy that can empower them. Let’s find out more about promoted
music on Spotify.
What is promoted music?
In case you are
wondering, promoted music is exactly what it sounds like. It is the music that
has been promoted or successfully advertised to reach a certain demographic of
the audience. The majority of the music these days is being promoted in various
ways as an independent music artist on Spotify, it is your duty to keep your
music out there in the world so that you can gain more listeners as well as
loyal fans. Music promotion is as important as crafting and performing the
song.
In this digital era, it
is very important to make music promotion not only stand out but to keep a
strong digital footprint that helps to improve your online presence and
visibility not only on Spotify but also on Google and other browsers’ search
engine result pages. It is very difficult to reach target audiences without a
successful promotion and therefore, you should develop strategic planning for
promotion that is effective and offers fruitful results within a short time
frame.
Who benefits from promoted music?
Well, promoted music can
empower the artists but it is also beneficial for the listeners even though are
not participating in it. The listeners are the king and if you can turn them
into loyal fans, they become the benefactors for your musical career. A loyal
fan base can help you gain more exposure and therefore you can pave a
successful musical career ahead. So, it is safe to say that promoted music can
benefit both but, music artists are the ones who need it.
But in reality,
promoting music gets quite daunting with so many talented music artists out there.
The increasing number of music artists along with a huge global listener base,
makes it difficult to reach a relevant audience base who would like your music
and become a follower. So no matter, whether you are a singer at a local,
national, or international level; promotion is required for every music artist
to embark on a successful musical journey ahead.
Drawbacks of promoted music
Nothing some with 100%
perfection and it goes for promoted music as well. One of the main issues is
that you have to be mindful of your music promotion even if you have hired some
professional for it. While you have to work on your craft, you also need to
keep an eye on the promotional approaches and make sure they are working well.
So, constant monitoring is required.
To yield fast and
fruitful results, many music artists tend to buy only promotional packages
without having proper strategic planning for them. Thus, even after starting a
promotional campaign; the result does not always meet the desired magnitude of
success if there is no pre-planned approach. Music promotion experts suggest
starting planning for promotion first and then creating strategies and budgets
according to it.
Lastly, there is an
array of music promotion agencies available on the web and it can little
daunting to opt for a single one since it is easy to get confused. If you hire
some agency that is incapable of the work, then you will be only investing
money and time in vain. And it is a great loss for independent artists who are
desperate to fulfill their promotional needs on a pocket-friendly budget. That
is why, music artists are required to make proper research on promotional
agencies to find someone trusty and reliable. Once you find it, just stick to
it for future promotions as well.
Organic-promoted music vs. Paid promoted music
Music promotion can take
place via various mediums and the dynamics of it allows music artists to avail
of certain options based on their needs. For example, if the purpose is to tell
listeners know about certain gigs or news; it is better if you take the help of
content marketing approaches. But if the purpose was to engage with the
audience, a Facebook or Instagram live can do wonders. So, based on the process
and reach; there are two ways, one organic and another paid.
While both promotional
approaches work well and offer fruitful results with time, it is recommended to
follow a hybrid process for music promotion that includes both, paid and
organic approaches. If you are not sure what to proceed with; let’s check the
scenario for both cases.
Promoting Organically
Organic promotion means
taking things slow and making approaches mainly on a DIY basis that offers a
slow and natural process of growth. There is a lot of merit involved in the
process but at the same time, it requires a significant amount of time to get
desired results. Organic promotion includes a handful of different approaches.
Such as performing at a local gig or musical event can be considered an organic
approach that helps to reach an audience directly, upfront, and live.
Similarly, you can use YouTube and other social media platforms to create a
naturally growing organic fanbase.
One of the best things
about organic promotion is that it allows you to interact with your audience
and helps you create a stronger bond with them at the initial level which is
great for online engagement and enhanced web traffic. This way you can also
create a better rapport in the music industry while being a part of different
yet niche musical communities filled with like-minded artists and listeners.
Promoting by Paying
It is just like the
saying goes, ‘You get what you paid for’. Paid promotions are more effective as
promotional campaigns are handled by expert and professional agencies. Usually,
these agencies possess intricate knowledge and experience in the field of music
promotion that allows them to offer desired results within a short span.
It also helps to enhance
and spread your musical credentials and appeal to a broader audience. By
consulting with your agency, you can create a strategic plan for the promotion
that caters to your need and requirements. There are often options for custom
promotional packages. Paid promotion is also a great way to save time for your
craft as the agency will take care of the whole process. All you need to do is
to purchase a promotional package and offer all the details regarding your
music. You can simply check the analytical report at the end of the campaign to
witness the change in numbers.
Concluding Thoughts