6 most effective ways to increase plays of your Spotify music

 16 March 2021

In order to infiltrate the highly competitive music industry, you need to get your music on the popular streaming platform of Spotify. Hire professional organic Spotify promotion services to maximize your online exposure and audience engagement. You will see an improvement in the traffic in your account in a short time.

The global music market is crowded with millions of budding musicians, all vying for the same spot in the mainstream industry. The only way you can make your presence known in the scene is by making a place in the eyes of the audience. Getting the attention of the listeners in the vast ocean of millions of other musicians is a close to impossible job. To do so, you need to reach the target audience in the first place. Still, there are loopholes that you can use to maximize your online visibility. To get organic Spotify promotion, you need to follow the below-mentioned tips religiously.

1. Create a Spotify for artists’ profile

Spotify has some special features that are only directed at musicians. These features are only available on artists' profiles. That is why you need to build a verified artist profile. With it you can manage your profile, view the audience statistics, pitch your music to different playlists, get your hands on new music marketing tools, and many more. You need to claim your profile in order to get verified on the platform. There are countless advantages of getting verified on Spotify.

• The blue tick mark in your profile sets an image of a verified artist in the eyes of the audience. It will increase your credibility in front of the audience.

• You will be able to get full analytics on your audience and the performance of your music on the platform. You can also customize the profile with a bio, photo, featured music, and tour dates to give it a more professional look.

• With a verified profile, you can even pitch your music directly to the editorial team at Spotify and other independent playlist curators.

• You will get access to new features, different promotional tools, and many more elements.

2. Customize your profile

According to a survey, listeners connect with the musicians more, who have a story to tell. So if your profile is empty, without any image or a description, it will make you least appealing to the audience.

• Use high-resolution images on your profile.

• Add a creative description that tells a brief story about yourself and your music.

• Give credits to featuring artists, performers, songwriters, producers, and more in your track.

• If you release an album or EP, you can include a captivating album cover that conveys the true spirit of the songs.

3. Create your own playlist

The most effective way to promote your Spotify music is to get them placed on popular playlists on the platform. But while you are just starting, it’s not easy to get placed on the major playlists. Most of these playlists are looking for fresh new artists alongside established musician’s creations. But it’s not easy to get noticed in the crowd of thousands of similar artists in every single genre. You can always start with creating your playlist. Keep a few tips in mind before making your playlist.

• Give your playlist a unique name so it catches the attention of the listeners.

• Add trendy music of popular musicians to your playlist to attract the target audience. Place your tracks in between them to increase the chance of getting noticed.

• Update the playlists regularly. Keep adding new trendy songs to maintain the traffic on your playlist.

• Make your playlist stand out in the crowd by including eye-catching images.

• Pin your playlist on your Spotify playlist so that it cannot be missed by the visitors.

4. Submit music to Spotify playlists

The playlists that exist on the platform are created by mainly, Spotify editorial team, audience, independent curators, and artists. Getting your songs placed in major playlists can act as the gateway to the mainstream music industry. Though tough, it’s not impossible to get in these playlists.

• Get yourself a verified Spotify account.

• Submit your unreleased songs to the editorial team at the platform.

• Approach independent curators to get your music in their playlists. Start with small playlists where you have a better chance to get placed, if you are new to the game.

• Use social media to increase the popularity of your music and to get noticed by the playlist curators.

• Follow other artists and share their playlists to get a favor in return.

5. Share on social media

To achieve a high viewership in a short time frame, you need to have a vast amount of online exposure. The best way to drive huge traffic in your direction is to share your content on your social media pages. Social media platforms such as Facebook, Twitter, Instagram, and others are visited by millions of users every day. You can also ask your followers to share your work on their accounts to spread your music to a broader group of potential audiences. You can interact with your followers to know what they want to hear from you. That way you will get new ideas for your next project and your fans will be more pleased with your work. Share your playlists and the playlists that featured you on your social media. Follow other artists and playlists curators on these platforms to get their attention.

6. Hire professional music promotion services

The best way to increase your fan base organically is to hire professional Spotify music promotional services. With a small investment, you can achieve a huge amount of audience engagement and online exposure in a very short time. There are many reliable promotional services available online right now. Most of them offer authentic plays and organic followers utilizing their effective strategies. These companies offer different packages according to the requirements of their clients. They also help get your music enlisted to the major Spotify playlists to create a buzz in the music industry. The Tunes Club is one of them which provides the best organic Spotify promotion at an affordable price.

Spotify is the best place to get initiated with the music industry for budding musicians. Use these tips to get your Spotify music noticed by a huge number of music-lovers.

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