5 Things Labels Look for Before Signing a New Artist!

Music or recording labels are one of the pillars behind a musician’s success in today’s fast-paced music industry. But what do they want from artists?

As an aspiring new artist, everyone wants to get signed by a record label. There are multiple advantages of working with a well-known and reputable record label in today’s highly competitive industry. It gives artists a head start in the industry. The label manages music production, tours, and even marketing for the upcoming music. This makes signing a deal with a record label one of the major steps that every artist takes if they want to rise and succeed in the industry.

However, not every artist is made for a record label deal, and they have to have the "potential" to turn a big star in them for a label to be interested. If you are a new aspiring artist, you might have wondered what record labels search for in new artists before signing them. Well, let's get into it and understand.

What is a record label?

In the music industry, a “record label” refers to a company or an establishment that specializes in the production, distribution, and promotion of recordings. The company’s services often include management services too. Some of the biggest recording labels in the industry are Universal Music Publishing Group, Sony Music Entertainment, Republic Records, Atlantic Records, Interscope Records, Def Jam Recordings, etc. All these companies have significantly impacted the music industry and contributed greatly to artists’ development for decades.

Even though the qualities of artists signed into these labels vary, there are some common factors the labels consider before signing any new artist.

1. Musical talent -

Talent is the first thing anyone looks for in an upcoming artist. It sounds obvious, but it is the foundation of everything else that comes after signing the artist. Whether talent exists is not the real question, but whether the talent can grow into something bigger. This includes vocals, songwriting style, instrumental proficiency, ability to create something original, and creative direction. The potential for growth matters just as much as the raw musical talent. Some artists make this clear from the very beginning, while others need a little polishing. This is why having musical talent is very important and is a deciding factor in someone's path to being a successful artist in the industry.

2. Marketability -

Before signing any artist to the label, the executives look at whether the artist's music has the potential to be profitable in the market. With inflation and the free market, they are now more focused than ever on signing marketable artists. In today's industry, having talent is not enough; you need to have an image and appeal for the business to thrive. Which is why marketability has become the deciding factor. Labels now want artists who can connect with a clear audience and keep them hooked. An artist needs to cut through the noise, offer something unique, and leave a lasting impression.

3. Digital media presence -

In today’s digital world, social media has become a key factor in an artist’s success. A strong online presence gives any artist an edge. At the same time, it can open doors to bigger audiences. As Jay Z once put it, “Men lie, but numbers don’t,” and those numbers truly matter. Building followers, audience engagement, and visibility is now part of the job. Many rising artists begin with little to no online presence. However, with the right record label, they can shape a brand persona that resonates and attracts real attention.

4. Work ethic -

Record labels look closely at an artist’s dedication and work ethic before investing in them. Talent may open the door, but consistency and professionalism are what keep it open. Labels now want artists who take their craft seriously and show commitment in every aspect of their career. This is why being a reliable and easy-to-work-with artist makes a huge difference when it comes to labels and people involved. For the companies, respect for the business is as important as being creative. These are the qualities that show the labels that the musician is ready for long-term growth.

5. Long-term potential -

Record labels focus on artists who show long-term potential rather than short bursts of fame. They want individuals who can grow creatively and adapt to new trends. They want musicians to stay relevant as the industry shifts. Sustained success surely does not happen overnight. It takes patience, guidance, and consistent effort. For labels, nurturing talent means investing in artists who have the passion and drive to keep evolving. This is why in today's fast-paced music scene, round-the-clock dedication is no longer optional. Labels look for professionals who have the drive.

In conclusion, while signing with a label might give you the upper hand at first, you can still succeed by being an independent artist. Just follow your passion, do the hard work, and invest in good promotion!